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Many business owners are searching the internet to find information that deals with an advertising marketing plan. In reality, advertising and marketing are two different animals, although closely related. Marketing refers to the whole product service mix which includes those famous four “P”s: Price, Place,...

1. Increase Customer Potential A web site will expose your business to a larger number of prospective customers and increase the size of your targeted customer base. The web site will make your business available to a larger number of consumers and expose your products...